Wine Display Ideas – A Shocking Story To Help You Sell More Wine

We’ve all walked into a wine store and witnessed elaborate wine displays, props, informational tags, colored lighting, awards, and testimonials. Do any of these work?

Needless to say, there are variations in customer types depending on the type of store you have and your location. No one knows better than the store owner who is coming in the door but how much is really known?

Wine is a product that carries with it a certain pressure to be knowledgeable. There is an element of status that surrounds wine and ceremonial procedures that must be employed to truly appreciate it. Very few people really study and understand what wine is all about but an awful lot of people do their level best to pretend.

Please do not read this if you are squeamish (or if you want to continue eating at restaurants)!

A friend of mine worked at a French restaurant in San Francisco. The chef was incredibly short tempered and had little patience for customer arrogance. However, it being a fine French restaurant in San Francisco there was little hope of there being a shortage of such customers. There was actually a nobody comedian that thought he was a somebody comedian that would frequent the place but his steak was never quite done right. After a few visits, and a few returned steaks to the chef, the firey chef cooked his steak a bit more and then promptly walked it into the bathroom and wiped out the inside of the toilet with the steak and served it. I digress.

The story within this restaurant that is relevant to this article is one that involves a group of regulars that were wine experts. I think this is representative of the vast majority of wine experts. Weekly, this group would reserve the same table. It seemed they had strategically chosen this particular table for it allowed for maximum visibility and audibility (I think I just made that word up). They wanted everyone to hear them. They ordered a different fine wine from this restaurant’s extensive wine list and proceeded to swirl it and sniff it and discuss loudly the appealing or not so appealing qualities of the wine. It became obvious to the staff that the first to comment on each wine set the tone for the conversation.

In other words, if the first comment was negative, they all became negative. There was no differing of opinions week after week. After many weeks of this display of oenophilic absurdity, my friend brought in a $6 bottle of wine purchased at a gas station (this was the 1980′s). The usual suspects took their usual seat and ordered their wine of the week. This time however, the waitstaff poured out the wine they ordered and replaced it with the cheap wine. They swirled it, sniffed it, and discussed loudly about what a delightful wine they were experiencing this time. A big winner, that $6 bottle of wine, and a big group of losers, those regulars in San Francisco.

What is the point? Well. you have to be aware that there is much less expertise floating about in the heads of your customers than they will ever let on. There certainly are legitimate wine experts, there are casual but very knowledgeable connoisseurs, and then there are the vast majority of people like me that just try not to look silly.

The vast majority of people are who you want to target your wine displays towards. My advice: give them a break. Information is key. People don’t want to have to ask questions because they are afraid that their question will sound silly. Put up a wine pairing chart that shows types of wine with types of food. Include props or real cheese samples that accompany certain wines well. Put up information tags that let people know which wines make for great gifts. I think you get the picture.

There is a terrible discomfort that you feel when you walk on to a car lot to buy a car if you are not a car expert. It’s hard to ask the right questions and therefore it’s hard to feel at ease with making a decision. Certainly buying a car is a much larger purchase but if you can relate in some way to that feeling, then you can make every effort to alleviate any discomfort in your wine buyers. Good luck! I hope this helps.

I Love German Wine and Food – A Rheinhessen Dornfelder

If you are looking for fine German wine and food, consider the Rheinhessen region of southwestern Germany. You may find a bargain, and I hope that you’ll have fun on this fact-filled wine education tour in which we review a local red Dornfelder.

Rheinhessen is a relatively small area, sometimes called the land of the thousand hills, nestled between the Rhine and the Nahe Rivers. It already was known for its wines in the days of Charlemagne. To some extent it is famous or infamous for Liebfraumilch, to be reviewed in another article in this series. It is the German region with both the largest area planted in wine grapes and the highest wine production. Rheinhessen is responsible for more than one quarter of the German wine acreage and wine production. It is also produces the highest percentage of generally low quality table wine, coming in at almost 12%. More than 60% of Rheinhessen wine is middle quality QbA wine, and a bit more than 25% is higher quality QmP wine. About seven of eight bottles contain white wine, but the percentage of red wine is increasing. The most widely grown varieties are the German hybrid Müller-Thurgau and Silvaner. The usually higher quality Riesling represents about 10% of the total production. Dornfelder is the most widely planted red grape variety. The marketing materials, quoted below, present one viewpoint of this German-bred grape.

Mainz has a population of about eighty thousand. It is one of the centers of the German wine trade. It is the state capital of Rheinland-Pfalz which is the only German state government with a wine minister. The city is built on the site of a two thousand year-old Roman citadel. Here two thousand years is nothing; a local museum contains three hundred thousand year-old artifacts. In season the Marktplatz (Market) and Höfchen (Little Courtyard) buzz with farmers selling their wares on Tuesday, Friday, and Saturday. Check the exact dates for the annual Sektfest (Sparkling Wine Festival) held in late May or early June and then Johannisnacht, another wine festival several weeks later.

Other sites to see include the Dom (Cathedral of St. Martin and St. Stephan) which broke ground shortly prior to the turn of the first millennium. Because of seven fires most of the Cathedral is newer, dating from the Eleventh to the Thirteenth Centuries. The cloisters contain a museum of religious artifacts. Right near by is the Gutenberg Museum. Other local museums are devoted to the Middle Ages, Roman warships, art, plants, animals, and fossils. If all this touring makes you thirsty for more than knowledge visit the Kupferberg Sektkellerei (sparkling wine cellars), the deepest on earth. There are several concert halls, theaters, night clubs, and wine bars. Not far from the city are the Mainz Sand Dunes, a tiny area home to plants and animals rarely seen in Western Europe.

Before reviewing the Rheinhessen wine and imported cheeses that we were lucky enough to purchase at a local wine store and a local Italian food store, here are a few suggestions of what to eat with indigenous wines when touring this beautiful region.
Start with Zweibelkuchen (Onion Pie).
For your second course enjoy Haxen und Bratkartoffeln (Pork Hocks and Home Fries).
As a dessert indulge yourself with Frankfurter Kranz (Buttercream Cake).

OUR WINE REVIEW POLICY All wines that we taste and review are purchased at the full retail price.

Wine Reviewed
Rappenhof Dornfelder Trocken 2004 13.0% alcohol about $15.50

Let’s start by quoting the marketing materials. Dornfelder is a cross, bred in 1956 by August Herold. In its genealogy, the grape claims every important red vine grown in Germany. Fortunately, it has inherited most of the positive attributes and very few of the negative. The wines are deeply coloured, velvety in texture with hints of floral. Slightly off-dry, this example gives good aroma replays on the palate. Serve with Wiener schnitzel. Now for the review. (By the way, I found its color more of a dark rosé.)

My first pairing was with a barbecued, marinated rib steak with potato patties, potato wedges, and a commercially prepared eggplant and tomato side dish. The wine was very short with moderate fruit when imbibed with the meat and potatoes. It almost seemed to disappear in the presence of the fairly powerful eggplant dish.

The next tasting involved a cheeseless broccoli, mushroom, and zucchini quiche with mashed potatoes. This Dornfelder was sour with some sort of strange fruit in the background. I finished the glass with beer nuts. The wine was fairly flat but its sourness disappeared.

The final meal consisted of meatballs in a tomato sauce with rice and green beans. The wine became a bit rounder than before but was still ever so short and seemed like an alcoholic fruit juice.

The initial cheese pairing was with a French goat cheese that really resembled a Camembert. The wine was a bit flat but had some taste of black cherries. Then I went to a Swiss Gruyere. The Dornfelder became somewhat more robust but the fruit was less distinctive. I finished the bottle with a local, fairly sharp Asiago cheese that I prefer to its presumably more authentic Italian cousin. Finally a decent pairing; the wine was pleasant.

Final verdict. I didn’t plan to be reviewing two Dornfelders in such short order. But we don’t get many of them in our neck of the woods so I figured why not give it a try. There certainly won’t be a third round in the near future. I fail to see why such a grape should cost more than many better grapes from German and other countries. Of course, if I had liked the wine…

Online Wine Shop in UK

Wine is so much more than just a grocery item; the stories, details and experiences associated with wine across the world mark it out as a very special product indeed. Wine is an alcoholic beverage made from the fermentation of grape juice. The wine store of today sells more than simply bottles of wine. Nowadays in UK there are so many online wine shops that offer a wide selection of wines from around the world. You can securely order wine online on a next day delivery basis anywhere in the UK from these online wine shops.

Wine is among the few products that can improve with age. Most wine enthusiasts have at least a few bottles that they are saving up for a special occasion, or until the wine reaches its peak. You can securely buy all types of wines online from anywhere in the world for delivery in the UK. When you have a great taste for wine and want to enjoy it with your family and friends, you have to go to a wine store to look for the best wine you can have. Finding a good online wine shop where you can get all kinds of brands is something you need to do. There are so many varieties of wine available at wine stores to choose from.

Online wine shops in UK have extensive selection of mixed cases which include wines from our Australian, Chilean, French, Italian, South African and Spanish ranges. Wine shops have all kinds of wine; red, white, rosé and sparkling wine to suit you or your friends taste. Most of these online wine shops offer special discounts and many other bonus packages that are very attractive for any wine lover. You can even customize a wine basket and have it delivered at your doorstep to enjoy your favorite wine for many days to come.